Case Study

Triton Dental

Industry: Dental & Healthcare
Services Offered: Website Design & Development, SEO & Content, Social Media Management, Google Ads

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Leads in 6 months

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Google Ads click-through rate

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Impressions via Google in 6 months

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Conversion rate from paid ads

The Client

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Triton Dental is a reliable dental clinic in Surrey, BC. They offer services like general dentistry, pediatric care, Invisalign, and emergency dental treatments. Triton Dental is recognized for its modern technology and caring approach, which has earned them a strong reputation in the area. However, they wanted to increase their online patient bookings and visibility. So, they teamed up with Mgadz for a total digital makeover.
The Challenge

Despite providing excellent dental care, Triton Dental was facing digital marketing problems that limited its growth.

  • Unoptimized Website Structure: The site lacked clarity, fast loading times, and effective calls to action. This resulted in low conversion rates from traffic. 
  • Limited Local SEO Performance: They did not appear in top search results for important keywords like “Surrey dental clinic” or “dentist near me.” 
  • Low Lead Funnel Efficiency: Even when leads came in, there were problems with form capture and follow-up. This caused many potential customers to drop off. 
  • Underperforming Google Ads: Their previous ad efforts did not include geo-targeting or precise keywords, leading to wasted budget and few conversions. 
  • Inconsistent Social Media: Their social media accounts lacked a content schedule and engaging posts to build community trust or patient loyalty.
The Solution

A Local-First Strategy to Drive Real Bookings

1.Focused Service Pages: Refined and structured individual service pages with user-friendly design and clear CTAs for key offerings like Pediatric Dentistry and Invisalign.
2.Conversion-Focused Design: Added quick booking forms, persistent click-to-call buttons, and ensured mobile responsiveness for seamless access.
3.Performance Boost: Image compression, code minification, and CDN integration helped significantly improve website speed and load times.
1.Resolved canonical and indexing issues to improve site crawlability.
2.Rewrote page content and optimized metadata to rank better for local dental services.
3.Resulted in 10 high-intent keywords ranking in the top 10 positions in just 4 months.
4.Drove 265.2K organic impressions and 427+ leads in 6 months.
1.Geo-Targeted Google Campaigns: Focused campaigns around Surrey and nearby localities, optimized for keywords like “dentist near me”, “Surrey dental clinic”, “pediatric dentist”, and “Invisalign Surrey”.
2.Dedicated Campaigns for Invisalign: Separate ad groups created for cosmetic dentistry services with high commercial intent.
3.Performance Metrics:
1.CTR: 4.27%
2.Conversion Rate: 23.76%
3.Result: Consistent high-quality leads at an excellent ROI
1.Revamped content strategy to highlight team culture, patient testimonials, oral care tips, and treatment showcases.
2.Used educational and trust-building formats like carousels, reels, and FAQs to increase engagement and community interest.
3.Integrated Instagram bio tools and call-to-action highlights to drive traffic back to the website.

The Results

SEO & Website Performance

265.2K impressions generated organically in 6 months

10 keywords in top 10 rankings

Enhanced mobile experience and engagement with improved on-site time and form completions

User Engagement

Higher booking rates due to simplified call-to-actions and mobile-friendly design

Lower drop-off points throughout the user journey

Google Ads Success

CTR: 4.27%

Conversion Rate: 23.76%

427+ total leads generated in 6 months from combined organic and paid efforts

“MGADZ truly transformed how we show up online. The website, the strategy, the results — all exceeded expectations. We’ve seen a clear increase in patient bookings, and our clinic is finally getting the visibility it deserves.”
 — Dr. Joon Seo, Founder, Triton Dental

THE IMPACT

With a well-executed, local-first digital strategy by MGADZ, Triton Dental became a leading name in Surrey’s dental space. Through smart SEO, fast and patient-focused web design, and precise Google Ads targeting, we turned online interest into real-life appointments — helping the clinic grow, one smile at a time.

Is your clinic ready for a digital upgrade?

Contact MGADZ for a free digital audit and start building your patient pipeline today.

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