Case Study
Insurance Tiger
Services Offered: Website Design & Development, SEO & Content, Social Media Management, Paid Ads (Meta & Google ads)
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Leads, 30% conversion rate
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Ad click through rate
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Impressions in 6 months
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Bounce rate reduced to
The Client
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The Challenge
Insurance Tiger had a few issues with their online marketing campaigns
Old Website: The old website was slow to load, non-mobile responsive, and poorly navigated services, leading to high bounce rates. Neglecting Paid Campaigns: They were not taking advantage of Google Ads as well as Meta ads as compared to their competition resulting in a whole new client base that was left untapped.Unpredictable Social Media Presence: Inconsistent posting and generic posts failed to create brand loyalty or drive referrals.Broken Lead Journey: There wasn’t any effective coordination among various lead channels and a general lack of online presence. For example, thewebsite leads were not integrated to any channel where their team could reach out to the leads and convert them.
The Solution
A Growth Strategy To Break Through
2.Performance Enhancement: Achieved a 92 Google PageSpeed score through image compression, code minification, and content delivery network (CDN) implementation.
3.Lead Capture Mechanisms: Added instant quote forms (on all relevant pages), click-to-call buttons, and social media links to capture inquiries with high effectiveness and also provide more information to the visitors.
2.Content Creation: Developed informative blog posts and service pages’ copy to improve organic search results and provide value to potential clients.
3.Enhancement of On-Page SEO: Meta tags, titles, internal linking structures organized to maximize ranking in search engines.
2.Ad Copy Testing: Tested multiple different headlines and description options emphasizing "licensed experts," "customized plans," and "instant quotes."
3.Smart Bidding: Utilized both Search and Call campaigns to dynamically budget to high-intent search terms, adjusting the budgets gradually to filter the best performing ad groups to further improve quantity as well as lead quality.
4.Conversion Tracking: None of the leads through the website, ads, were being tracked. We setup conversion tracking to monitor the lead source for better understanding.
2.Innovative Formats: Employed carousel, video, and lead-gen ads after thorough market research and highlighted policy benefits.
3.Engagement Tactics: Pre-built Lead Ads forms were used to engage users and pre-segment leads, with 1-2 qualifying questions added (e.g., "Which coverage are you looking for?"). This helped prepare Insurance Tiger in advance before reaching out to the potential lead since they already knew what type of service they are looking for.
2.Analytics & Reporting: Weekly & Monthly tracking reports of reach, engagement, and lead attribution were delivered to inform ongoing strategy and revisions. MGADZ always made sure to incorporate all feedback and inputs that Insurance Tiger shares with each tracking report because we believe nobody knows the business better than the owner themselves. All keyword rankings, blog publishings, backlinks, social media postings, Google & Facebook ad reports were shared and discussed with the client regularly in order to incorporate any changes and improvements quickly.
The Results
SEO & Website Performance
Ranked for 8 new keywords within 4 months.
Reached 137K impressions in 6 months.
User Engagement
Improved average session duration to 1m 9s.
Bounce rate reduced to 38%.
Paid Ads Success
CTR: 4.53%, 700+ conversions with 30% rate.
“Collaboration with MGADZ was a game changer for us. They didn’t only improve our website; they completely revamped our digital engine. Our pipeline is now filling faster than ever before, thanks to their strategic approach and hands-on help. MGADZ did more than just improve our marketing; they helped us get up and grow again as Insurance Tiger.”
— Bhupinder Singh, Founder, Insurance Tiger
THE IMPACT
MGADZ’s end-to-end digital marketing campaign greatly enhanced Insurance Tiger’s online visibility, lead generation, and customer engagement. With the use of website optimization, targeted SEO and content strategy, effective paid advertising, and active social media management, MGADZ delivered real results that turned Insurance Tiger into a digitally empowered, customer-centric brokerage in the aggressive insurance market.
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