Not all strategies work all the time. There comes a time when you need to roll up your sleeves and start tweaking what’s not working. Marketing is something that requires constant efforts on right planning and strategy. However, when you’ve already adopted a strategy and it’s doing nothing but pushing you back, you need a reboot.
Let’s start by recognizing the initial signs that imply that it’s time for an overhaul. Furthermore, I’ll discuss ways to help you be more flexible to adapt to changes in the future.
Here are five signs it’s time to revamp your existing marketing strategy:
#1- Your Numbers Are Not Growing On Social Media
You’re not seeing a considerable increase in your social media followers and stuck to a point where you could possibly be thinking to leave it to God. I’ve seen a lot of businesses renouncing their social media efforts.
It might be as tempting to give up your social media efforts as you set them out.
Social media is widely hailed for allowing companies to reach a wider audience cost-effectively. Social media giants like Facebook, Twitter, and LinkedIn are well-perceived marketing tools.
Many brands find themselves helpless when they’re unable to gain a fraction of the attention which they deserve on social media. Most common mistakes include:
- Posting too often, infrequently or not enough
- Being too salesy or bragging about their offerings again and again
- Not catching up audience attention through valuable content
- Ignoring or deleting negative comments, complaints, or suggestions.
These are the mistakes you can’t afford to repeat. If thoughts of dormant social media growth unsettle you, it’s time to revamp your social media approach.
#2 – You Are Seeing Little or No Traffic
Generating more traffic for a website is one of the prominent targets of digital marketing campaigns. But, many business owners struggle to meet this target even after all the optimization and paid ads. If your current strategy isn’t able to drive enough quality traffic, you know something is definitely wrong.
There is no purpose in having a website if it doesn’t see enough traffic.
Your website is the backbone of all your marketing efforts. However, traffic is the backbone of your site’s success.
Common strategies businesses use to attract traffic to their websites include content marketing, paid ads, social media marketing, email marketing, and influencer outreach.
If you’ve tried one or more of these strategies and still facing backlash from search engines or your audience, you must work on your marketing strategies. If you’re using a digital marketing agency, consider looking for other options in the market.
It’s hard to achieve higher ratings between complex calculations and algorithms that search engines employ, but it’s not impossible if you have the right strategy. You can contact Mgadz for the SEO of your site.
#3 – Low Conversions
Most business owners see conversions as the primary metric for the success of their digital campaigns. If you’re disappointed with the low conversion rate, there might be potholes present in your way of marketing.
“Conversion Rate” is the ultimate metric many businesses rely on to measure their success on digital platforms.
If we talk about the economic scenario between 2020-21, it’s been really disheartening owing to the pandemic. Low conversions were part of this pain for ecommerce sites.
Here are some possible reasons why your conversion rate might be dropping:
- Poor website design
- Weak call-to-actions
- Your website is not mobile-responsive
- Unclear unique selling proposition (USP)
- Low-quality content
Identifying the right cause and fixing it might be challenging if you know little or nothing about conversion optimization. You can rejig your strategy around it, and notice an uptick in conversions.
#4 – Using Outdated Strategy
Marketing strategies have an expiry date. But many business owners and marketers ignore this fact. The tactics and techniques you’re using to promote or advertise your products and services should be well-aligned with the goals you’ve set for your company.
Marketing strategies require constant observation and changes.
Today, marketing trends tend to change exponentially. If you stick to the marketing plan you created months or years before, it may fail to catch up with new developments in the market.
You may consider upgrades to your current content marketing strategy, email template, website design, or redefine your target audience. These changes can help eradicate potential pitfalls while allowing you to leverage emerging opportunities.
#5 – Low Revenues
At the end of the day, you count your profits. If your campaigns are not bringing more money than you are spending, you’re probably using a blind strategy. If your digital marketing strategy isn’t delivering enough ROI, you need a fix.
The effectiveness of your marketing activities and efforts is evaluated through ROI.
Lower ROI can be discouraging for marketers and affect their morale to even try something different. A plan that is not driving customers, sales, and potential leads should be reassessed and revised precisely.
Making a brand more profitable isn’t an easy venture. Adding value to your offerings and working on unique ideas will surely help. You can improve your ROI by focusing on those aspects that bring in the best outcomes.
You’ve worked really hard to set up your business. Failing to notice any lapses early on could impose more damage to your business than you can imagine.
At Mgadz, we have a team of digital marketing experts who can help you spot any flaws in your existing marketing strategy and fix them sooner.